5 MONTHS AGO • 1 MIN READ

MILLION DOLLAR WEEKEND đź’µ

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Personal Brand MBA 🏴

Learning how to monetize your personal brand and launch 6-figure info-products online and on-demand.

The Million Dollar Weekend by NOAH KAGAN

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1) Create a rejections goal

Rework the framing of the word rejection as a challenge or a goal to achieve.

“The illusion of eventual pain that you associate with taking that risk — What if you’re judged or look foolish, or it doesn’t work — That's a straitjacket on your potential.”

I will not stop until I get a 100 NO’s.

The 100-day challenge:

  • Send 100 DMs.
  • Make 100 content.
  • Create 100 videos.
  • Workout 100 times.

Whatever you put yourself to,

Do it 100 times,

Before you even think about stopping.

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Then if you get rejected,

Ask “why” or “why not”.

Get “feedback”

&

“Improve” 100 times again.

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2) Create an experimentation

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Business ≠ Step-by-step, full-proof, 100% success, guaranteed strategy

Business = Experimentation

Experimentation = Trial & Error over a period of time

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Give the experiment enough of a chance before declaring it a total failure.

How?

By allowing yourself to make the wrong decision.

Wrong decisions are better than NO decision.

Wrong decisions redirect you to make the right decision.

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3) Validate BEFORE you build

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Market “validation” is non-negotiable.

It’s deadly to build a business without first verifying that there are paying customers in your niche.

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Validation is finding 3 customers in 48h

who will give you money for your idea.

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“A business launch is not based on perfecting a business plan, but on talking to potential customers and finding what they are excited to give you money for.” - Noah Kagan

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Can you find 3 people in 48h?

Can you find if you can help them?

Can you find if they can give you money for it?

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If you score a 3/3...

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4) Make an offer

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Create the simplest version of what you validated and sell that immediately.

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“You’ll never sell a thing if you can’t face another person and ask for what you want.”

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Only by asking,

You receive what you want.

No ask,

No get.

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Personal Brand MBA 🏴

Learning how to monetize your personal brand and launch 6-figure info-products online and on-demand.