Personal Brand MBA 🏴
Learning how to monetize your personal brand and launch 6-figure info-products online and on-demand.
The Million Dollar Weekend by NOAH KAGAN​ 1) Create a rejections goalRework the framing of the word rejection as a challenge or a goal to achieve. “The illusion of eventual pain that you associate with taking that risk — What if you’re judged or look foolish, or it doesn’t work — That's a straitjacket on your potential.” I will not stop until I get a 100 NO’s. The 100-day challenge:
Whatever you put yourself to, Do it 100 times, Before you even think about stopping. ​ Then if you get rejected, Ask “why” or “why not”. Get “feedback” & “Improve” 100 times again. ​ 2) Create an experimentation​ Business ≠Step-by-step, full-proof, 100% success, guaranteed strategy Business = Experimentation Experimentation = Trial & Error over a period of time ​ Give the experiment enough of a chance before declaring it a total failure. How? By allowing yourself to make the wrong decision. Wrong decisions are better than NO decision. Wrong decisions redirect you to make the right decision. ​ 3) Validate BEFORE you build​ Market “validation” is non-negotiable. It’s deadly to build a business without first verifying that there are paying customers in your niche. ​ Validation is finding 3 customers in 48h who will give you money for your idea. ​ “A business launch is not based on perfecting a business plan, but on talking to potential customers and finding what they are excited to give you money for.” - Noah Kagan ​ Can you find 3 people in 48h? Can you find if you can help them? Can you find if they can give you money for it? ​ If you score a 3/3... ​ 4) Make an offer​ Create the simplest version of what you validated and sell that immediately. ​ “You’ll never sell a thing if you can’t face another person and ask for what you want.” ​ Only by asking, You receive what you want. No ask, No get. ​ ​ Was this newsletter valuable? Reply to this email with “HELL YES!” for more actionable book tidbits. ​ |
Personal Brand MBA 🏴
Learning how to monetize your personal brand and launch 6-figure info-products online and on-demand.