[Letter 12/365]

— March 12, 2024

— 1 pm

If you struggle to post consistently...

- Read This -

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Read time: 10 minutes

I have a client (which I love & respect) who is struggling to post consistently on LinkedIn,

Even though he’s paying for my ghostwriting services on a monthly basis,

And he has a bank of content that he can just copy-paste and share in seconds.

And no, It’s not what you think.

It’s not because of the quality of the content, He loves my work, and he has gotten a couple of clients from it already.

At first, I thought it was because he didn’t have a good system to post the content, so I suggested the following:

1- To use a third-party tool like Taplio to post and manage the content for him

2- To have access to his account and then schedule all the content using LinkedIn’s native feature.

3- To book 1h of his week on Zoom together, to schedule all the content.

And silly me, I thought that would do it.

But it wasn’t the case.

***

So after having some back and forth conversations with him,

I realized it wasn’t the content that was causing the issue to begin with.

It was a lifestyle change.

My client was no longer interested in building his personal brand in the niche that he was serving anymore.

It was no longer fulfilling and purposeful.

His focused has changed.

His life has changed.

And so should his personal brand.

I have experienced this at least 3 or 4 times in the last 5 years.

And let me tell you, it’s no joke.

You get used to not showing up and posting because your life has changed.

And you think that the people who follow you are following you because of your work or past niche.

And that’s where I think he’s wrong.

Especially when building a “personal” brand.

People follow you because of who you are as a person. Not just as a brand.

People want to see you grow and they want to see your story develop.

So why end it with silence after years and years of working not just on your brand but also on YOURSELF!?

Think about it.

You have worked so hard to build this great asset which is “you” and now you’re letting it all go?

Don’t do that to yourself. Don’t limit your potential. Don’t block your opportunities.

If you truly want to build a limitless personal brand, it must stand the test of time.

And the only way to do that is by:

Building and selling your story again & again
Painting the path for generations to come
Creating a new version of yourself

My advice to all of you who are struggling to get back on track because of a lifestyle change:

Give yourself a kick in the horses and go back at it again.

Share the new you!

Show your transformation.

Don’t hide your talent.

Let it be! And whoever cross your way is always meant to be.

***

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***

P.S. I bet you will also love these:

3 Reasons Why Email is Still King 👑

Email is not for 99.99% of small business owners.
Email is not dead! EECs as a 24/7 sales rep!
The difference between a regular lead magnet & a high-value lead magnet.
Educational email courses: The no-sell sell for internet solopreneurs.
High value lead magnets are high value for this specific reason.
Download my sales email templates to start printing some cash.
Do cold emails/messages work?
Everything I know about running a newsletter & email business
Everything I teach about building an executive personal brand
Everything I offer as a premium educational email course ghostwriter

Heads up!!!

Ramadan 2024 is here.

What does that mean to me?

30 days of fasting.
30 days of disconnect.
30 days of meditation.
30 days of discipline.
30 days of connection.
30 days of Quran.

What does that mean to you?

I can't take you as a client unless you come onboard within the next 48h!

Why does that matter?

For most of you,
It does not.

But for that 1 person who is silently observing my content and planning to make his next ghostwriting hire decision.

I'm talking to you.

I can help you create a premium educational email course that turns cold into warm leads without you having to lift a single finger.

𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝗳𝗼𝗿!

→ Lack of clear process?
→ Don't have the “know-how”?
→ Don't know where to start?

No more excuses.

𝗬𝗼𝘂 𝗵𝗮𝘃𝗲 𝟮 𝗼𝗽𝘁𝗶𝗼𝗻𝘀:

→ Spend Time. Learn Skills, Do It Yourself. Start Tomorrow. Make or Lose Money.

→ Save Time. Leverage Skills. Hire Me. Start Yesterday. Make Money (Loss-Free).